SEO · AEO · GEO

Search and AI visibility for growing businesses

I help businesses improve how they show up in Google, AI answers and the searches their customers are already making. That can mean better website structure, clearer service pages, useful guide content, FAQs, metadata and the technical bits that help search engines understand what you do.

Improve my search visibility See how it works

In short

Search and AI visibility is about how easily your business is found and understood, across Google, local search and the newer AI search tools. It comes down to a clear website, content that answers real questions and the technical setup that helps search engines and AI tools read your pages properly. Built for people first, but structured so machines can follow along too.

What this helps with

Most small business websites are written for the owner, not the customer, and not for search. They look tidy but they are hard to find, and it is not always clear what the business actually does. Search and AI tools have the same problem: if the page is not clear, they cannot pass it on.

The aim here is simple. Make your business easier to understand, easier to trust and easier to find, so the right people reach you when they go looking.

Showing up when people search for what you do.

Being clearer to Google, local search and AI answer tools.

Answering the questions customers actually ask.

Turning more of the right visits into enquiries.

What I can improve

Website structure

A clear layout so people and search engines can find their way around.

Service pages

A proper page for each thing you do, written to be understood.

Headings and hierarchy

Headings that lay a page out so its meaning is obvious at a glance.

Metadata

Page titles and descriptions that tell search engines what each page is.

Internal links

Links between pages so related content is easy to follow.

FAQ sections

Real questions answered plainly, the way people actually ask them.

Schema

Structured data that helps search and AI tools read your pages.

Guide content

Helpful articles that answer the questions your customers search for.

SEO, AEO and GEO explained simply

Three sets of letters that get thrown around a lot. Here is what each one actually means, in plain terms.

SEO

Search engine optimisation

Setting up your website so Google can understand it and rank it for the things you actually do.

AEO

Answer engine optimisation

Structuring your content so it clearly answers the questions people ask, in a way results and assistants can pull from.

GEO

Generative engine optimisation

Giving your business a better chance of being found and referenced when people use AI search tools to look things up.

These are not three separate jobs. They overlap far more than they differ, and the same solid foundations help all three: clear pages, helpful content, FAQs, structured information and a good technical setup. No one can promise guaranteed rankings or AI mentions, and you should be wary of anyone who does.

Who this is useful for

✓Businesses whose website looks fine but rarely shows up in search.

✓Service businesses that want the right local customers to find them.

✓Companies rewriting or restructuring an existing website.

✓Anyone who wants to be understood by AI search tools, not just Google.

What the process looks like

Review

I look at how your site is built, what it says and how it shows up now.

Plan

I map the pages, content and technical fixes worth doing, in order of impact.

Improve

I update structure, copy, metadata, FAQs and schema so the site reads clearly.

Refine

We see how things move over time and keep improving what is working.

Search and AI visibility FAQs

It is about how easily your business is found and understood across Google, local search and the newer AI search tools. That covers your website structure, content, technical setup and how well your pages answer real questions.

SEO is setting up your site so search engines can understand and rank it. AEO is structuring content so it answers real questions clearly. GEO is improving your chances of being surfaced by AI search tools. They share the same foundations rather than being three separate jobs.

No, and it is worth being wary of anyone who does. No one controls Google or AI tools. The honest aim is to make your business clearer, easier to trust and easier to find, which gives you a much better chance of showing up.

Usually not. In many cases I can improve the structure, content, metadata and technical setup of your existing site. If the current site is genuinely holding you back, I will say so.

I also build the website and the systems behind it, so the visibility work is joined up with how your site is actually put together. It is practical and done properly, not a monthly report full of jargon.

Search takes time. Some fixes help quite quickly, others build over weeks and months. Clear content and a well-structured site give you the best chance, but honest work here is steady rather than instant.

Websites→SEO, AEO and GEO explained→Connect a website to your CRM→

Not sure how you show up in search?

Book a short call and we will look at how your business appears in Google and AI search, and what would make the biggest difference first.

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