SEO · AEO · GEO
I help businesses improve how they show up in Google, AI answers and the searches their customers are already making. That can mean better website structure, clearer service pages, useful guide content, FAQs, metadata and the technical bits that help search engines understand what you do.
In short
Search and AI visibility is about how easily your business is found and understood, across Google, local search and the newer AI search tools. It comes down to a clear website, content that answers real questions and the technical setup that helps search engines and AI tools read your pages properly. Built for people first, but structured so machines can follow along too.
Most small business websites are written for the owner, not the customer, and not for search. They look tidy but they are hard to find, and it is not always clear what the business actually does. Search and AI tools have the same problem: if the page is not clear, they cannot pass it on.
The aim here is simple. Make your business easier to understand, easier to trust and easier to find, so the right people reach you when they go looking.
A clear layout so people and search engines can find their way around.
A proper page for each thing you do, written to be understood.
Headings that lay a page out so its meaning is obvious at a glance.
Page titles and descriptions that tell search engines what each page is.
Links between pages so related content is easy to follow.
Real questions answered plainly, the way people actually ask them.
Structured data that helps search and AI tools read your pages.
Helpful articles that answer the questions your customers search for.
Three sets of letters that get thrown around a lot. Here is what each one actually means, in plain terms.
SEO
Setting up your website so Google can understand it and rank it for the things you actually do.
AEO
Structuring your content so it clearly answers the questions people ask, in a way results and assistants can pull from.
GEO
Giving your business a better chance of being found and referenced when people use AI search tools to look things up.
These are not three separate jobs. They overlap far more than they differ, and the same solid foundations help all three: clear pages, helpful content, FAQs, structured information and a good technical setup. No one can promise guaranteed rankings or AI mentions, and you should be wary of anyone who does.
I look at how your site is built, what it says and how it shows up now.
I map the pages, content and technical fixes worth doing, in order of impact.
I update structure, copy, metadata, FAQs and schema so the site reads clearly.
We see how things move over time and keep improving what is working.
Book a short call and we will look at how your business appears in Google and AI search, and what would make the biggest difference first.