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Porthline Digital

For UK hire and rental firms

Automation for hire and rental desks

Car, van, plant, equipment or mixed fleet, the desk takes the same pressure: enquiries, quotes, changes and admin all at once. I build an assistant that works alongside your staff and the booking system you already run, and I keep adding to what it does.

The counter of a small hire company inside a steel-clad unit: a tablet on a stand shows a customer portal listing hire requests with status chips, keys hang on hooks behind, a white van waits outside the roller door.

In short

It drafts replies to rental enquiries and works alongside your staff. Staff can review drafts, respond to the assistant and provide decisions or business facts through their staff channel, and it applies those decisions to future drafts. The current automation handles enquiry drafting and staff workflows. Upsell, wider fleet management and PCN handling are in development, with amendments, follow-ups and more rental admin on the roadmap. In the current drafts-only setup, nothing goes to a customer without your staff.

Where the desk's time goes

Most of a hire desk's day is the same work in a different order: answering availability questions, pricing hires, chasing details, handling changes and keeping on top of fleet paperwork. That is the work I take on first, so your staff spend their time on the customers and decisions that need them.

What it does today

All six are running in the same system at one UK hire firm.

  • Live

    Drafts replies to rental enquiries

    Replies are drafted with the hire details filled in, ready for your staff to check, edit and send. It works alongside your team.

  • Live

    Works with your staff through their channel

    Staff can review drafts, respond to the assistant and provide decisions or business facts through their staff channel.

  • Live

    Applies staff decisions to future drafts

    It uses staff-confirmed answers and decisions to inform later drafts, so replies follow the way your desk already works.

  • Live

    Quotes from your rate card and availability

    Draft quotes work from your own prices and what is actually free, so staff check a quote rather than build one.

    Live on ProHire

  • Live

    Sorts the bookings mailbox

    New mail is read and sorted, so enquiries, changes and admin do not sit in one pile.

  • Live

    Flags what needs a person

    When something needs a human decision, your staff are told instead of it waiting in the inbox.

Running with a UK hire firm since October 2026.

Your staff stay in charge

Drafts wait for someone to check and send. When it needs a decision or a fact it does not have, your team answers through their staff channel, and later drafts use what they confirmed. Every part can be switched on or off.

Being added as it develops

The current automation handles enquiry drafting and staff workflows. Upsell, wider fleet management and PCN handling are in development, with amendments, follow-ups and more rental admin on the roadmap.

  • In development

    Upsell suggestions

    Relevant extras and upgrades suggested in drafts, for your staff to offer.

  • In development

    Wider fleet management

    Fleet questions and fleet admin answered and tracked from your own records.

  • In development

    PCN handling

    Matching each penalty charge notice to the right hire and preparing the transfer and admin fee steps for staff, where your system allows it.

  • On the roadmap

    Amendments and extensions

    Date changes, extensions and other booking amendments drafted for staff to confirm.

  • On the roadmap

    Follow-ups

    Open quotes and missing details chased, so enquiries do not go cold.

  • On the roadmap

    More rental admin

    The repetitive desk admin your staff would rather not do, taken on one job at a time.

If one of these matters most to your desk, tell me. It helps decide what I build next.

Built around the system you already run

Built to work alongside the booking system you already run. Live today on ProHire. If you run something else, talk to me and I'll check what it allows.

Works with Google Workspace and Outlook or Microsoft 365 through the relevant mailbox integration.

See the ProHire build →

The website and software around it

The desk is one part of the business, and I build the rest too: a website that brings the enquiries in, a custom portal for customers or staff, and business automation for the work around the desk.

How to start

Start with a short call about how your desk works. I'll look at your mailbox, your booking system and where the time goes, then tell you plainly what I'd build first. I agree pricing after seeing how your desk works: a setup fee, then a monthly fee.

I have years of hands-on experience with ProHire, and you deal with me directly.

Questions hire desks ask

Possibly. The live build runs on ProHire. Other rental systems often let approved tools read bookings and availability, but each one is different, so I check what yours allows before suggesting anything.

Not in the current drafts-only setup. Staff check and approve every reply. Later, a firm can choose unattended sending for selected routine reply types, with clear limits and the ability to switch it off again. That is an optional later step, not how the live system runs today.

It uses staff-confirmed answers and decisions to inform later drafts. Your staff still review every draft before it goes anywhere.

Not yet. The current automation handles enquiry drafting and staff workflows. Upsell, wider fleet management and PCN handling are in development, with amendments, follow-ups and more rental admin on the roadmap.

No. It is built to work alongside the system you already run.

No. It is my own independent work and is not made or endorsed by any booking system provider.

I agree a price after seeing how your desk works, with a setup fee and then a monthly fee.

Tell me how your desk works

Start with a short call. I'll look at how your desk runs and tell you plainly what I'd build first.